* 2006 Ad Tracking Study.
The survey results are based on 1202 telephone interviews (via computer assisted
program) with a national random sample of adults (ages 25-54) who are equal
decision makes and who have bought or sold a home within the past two years or
plan to purchase or sell a home within the next two years. Brand awareness
questions are based on a sample of 1202 respondents with a margin of error of
+/- 2.4% at 90% confidence level. The study was conducted between March
6th-October 2nd, 2006 by Millward Brown, a leading global market research
organization.
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